82971
82|SOUL brings authentic Korean skincare and K‑beauty to Dubai, the UAE and the GCC, connecting Korean beauty brands with the retailers, salons, clinics and distributors who carry them.
82 is Korea. 971 is the UAE. We are the line between them.
Sourced directly from Korean brands. No grey market, no guesswork.
Selected for how skin behaves in Dubai and across the Gulf: heat, UV, humidity and all-day air conditioning.
Rooted in Seoul and based in the UAE, with relationships on both sides.
For Korean brands
We look for Korean skincare that performs, and give it a considered home in Dubai, the UAE and the wider GCC.
For trade partners
Retailers, salons, clinics and distributors across the UAE and GCC: one partner for a curated range of authentic Korean skincare.
The world’s most effective skincare is made in Korea. Getting authentic K‑beauty to Dubai and the GCC, suited to the climate, is harder than it should be.
82|SOUL exists to close that gap, for the brands who make it and the businesses who bring it to their customers.
Our vision
To become the most trusted destination for Korean beauty in the Arab world.
Skin does not need more.
It needs balance.
Whether you make Korean skincare or want to carry it, we would like to hear from you.